A female-dominated audience drove Twilight's opening weekend to among the biggest in Hollywood history: a $70.6 million Friday-Sunday gross, per studio estimate."…With the success of Sex and the City, and Mamma Mia!, we've awoken a sleeping giant at the box office."
"This is a game-changer. This is an industry-changing performance," Exhibitor Relations analyst Jeff Bock said today.
Exit polling showed 75 percent of Twilight's audience was female. Box-office stats show the movie is the biggest opener for a movie directed by a woman (Catherine Hardwicke).
- Going into the weekend, Twilight was expected to make, at best, a big $60 million. Where did the extra $10 million come from? Word of mouth, said Summit Entertainment distribution president Richie Fay, who talked of teen girls catching the Friday midnight screenings, and then deciding they had to see the movie again—and again. "It turned out they really liked the movie," Fay said.
- Of the top 30 openers of all-time, of which Twilight is now one, only seven cost less than $100 million to produce. And only one, The Passion of the Christ, cost less than the $35 million Twilight.
- Twilight didn't just sell tickets; it sold tickets fast. At one point Friday, Fandango reported selling five Twilight tickets per second.
- So, when's the sequel opening? Fay said he guessed an official announcement, detailing a release date and principle players, could come this week.
1. Twilight, $70.6 million
2. Quantum of Solace, $27.4 milliion
3. Bolt, $27 million
4. Madagascar: Escape 2 Africa, $16 million
5. Role Models, $7.2 million
6. Changeling, $2.6 million
7. High School Musical 3: Senior Year, $2 million
8. Zack and Miri Make a Porno, $1.7 million
9. The Boy in the Striped Pajamas, $1.67 million
10. The Secret Life of Bees, $1.3 million
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