The head of the Cartoon Network has resigned over the marketing stunt that turned into a terrorist scare -- and a public relations fiasco.I'm sure the network thought their idea was genius, makes me feel sorry for 'em. They just didn't know. Can't believe their signs scared the shit outta people?! Weirdness. The Cartoon Network ads remind me of Lite Brite, one of the best toys ever.
Jim Samples, General Manager of the network, wrote in an internal memo to colleagues,
"I deeply regret the negative publicity and expense caused to our company as a result of this campaign."
The network had to pay $2 million in fines to the Massachusetts Attorney General's Office, and to the city of Chicago.
The light-board signs, placed to advertise a show in its Adult Swim block of programming, caused major traffic snarls and other disruptions when residents mistook them for explosive devices.
Virtual Lite Brite.
source, source
No comments:
Post a Comment